About v-Fluence
Craig G. Veith : Senior Counsel
The founder and principal of Sound Resources, LLC Craig Veith serves as senior counsel to v-Fluence. Veith brings a wealth of public affairs, media relations, grassroots and political campaign experience to the marketplace for v-Fluence's clients. Specifically, Veith specializes in public affairs & issues management, crisis communications, labor issues, litigation communications support, media relations, public policy communications, communications training and third party & grassroots outreach.
Prior to founding Sound Resources, Veith served as President & Chief Executive Officer of Direct Impact, the preeminent grassroots firm in the industry. As a member of Burson-Marsteller's U.S. leadership team, Veith led the successful transition from the founders of Direct Impact to full integration into the WPP network of public relations agencies. While at B-M, Veith developed and implemented integrated campaigns for a wide range of clients in the fields of transportation, telecommunications, environment, energy, international trade, agriculture and utility services.
With v-Fluence, Veith has played a direct role as senior strategist for select clients, including the Business Roundtable, National Cattlemen's Beef Association and the United States Telecom Association, as well as serving as chief contributor to the firm's new business and services development.
Related Information
