About v-Fluence
William Roth : Senior Counsel
William is founder and CEO of The-11, an award winning strategic design firm and ongoing strategic partner on design, marketing and advertising strategies with v-Fluence. William has more than 20 years experience on both the creative and account management side of the business. He has managed and implemented major marketing and branding programs for Microsoft, The Gap, The Grateful Dead, American Airlines, Aurora Foods, Kelty Pack and Pearl Izumi that have included brand concept and launch, market expansion, sales promotion and incentive programs. Mr. Roth holds
a B.S. in Aeronautics and an A.S. in Aviation Management Technology from Parks College of St. Louis University.
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