v-Fluence Blog

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09/20/2010

Has Google Become the Largest Unregulated Arbiter of Health Treatment Information?

Posted by Shae Johnson and Christopher Jones.
A few months ago, Google quietly changed the way it displays prescription drug search results. As of late June, when anyone enters a drug name into Google’s engine, the first non-advertisement listing is a Google sanctioned drug summary.

08/11/2010

Challenges of facing up to FDA social media scrutiny

Posted by Shae Johnson.

The U.S. Food and Drug Administration (FDA) recently cautioned Novartis Pharmaceuticals for its use of a Facebook widget (and associated meta data), which was intended to educate consumers about its leukemia drug Tasigna. Similar to recent actions taken by the FDA, this warning letter has been widely reported on a range of news sites and blogs and has lit up robust discussion in social media and topic-specific channels. For instance, Pharma Marketing blogger John Mack notes that the Novartis citation, “clearly warns pharma advertisers that the FDA is looking at metadata content when that content is controlled by the marketer and becomes visible to consumers as in Facebook Share widgets.”




04/30/2010

Online monitoring and the pharmaceutical industry

Posted by Jay Byrne, v-Fluence Interactive.
Starting in 2001, our firm began developing systems and approaches to Internet monitoring which helped to ensure regulatory reporting compliance with comprehensive tracking of Web content; this content included blogs, social media and other potentially influential dialogue spaces...

03/05/2010

Healthcare “Apps” Exploding in Mobile, Are You Ready?

Posted by Jay Byrne.
Does your online monitoring cover new mobile app spaces?  If so, you’re seeing what we are:  i-Tunes’ Health & Fitness or Medical categories now contain more than 6,000 apps for iPhones.  As of January 2010, there were more than 1,700 medical applications; all together, they’ve been downloaded by more than 1 million users.

07/24/2009

Turning mobile consumers into food safety inspectors, clinical diagnosticians and more

Posted by Jay Byrne.

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