v-Fluence Blog

Putting Web 2.0 in Perspective: Part 3 - Web 2.0 needs to place less emphasis on the technological and more on the social

The notion that the development of certain technologies is inevitable, or that the social influence of a technology is inevitable, is an over-simplification at best; and most likely, a myth. Simply because a technology is available and potentially serves a real purpose does not mean that it is likely to, at least not without the influence and adoption of other factors.

Putting Web 2.0 in Perspective: Part 2 - Defining Web 2.0

Whereas Kelly is often thought of as the lyrical voice of Web 2.0, it is Tim O'Reilly who has taken a more pragmatic approach to its development and is credited for coining the phrase Web 2.0 (and subsequently claiming the term as his possession).

Putting Web 2.0 in Perspective

At a recent conference, I overheard one communications professional ask another, “What is our Web 2.0 strategy?”

I wondered what exactly they meant by a Web 2.0 strategy, despite my background and experience with the Web and new media, and, soon after, decided to register for the official Web 2.0 conference, set to take place November 7-9 in San Francisco to learn more.