Posted by Susan Luke.
Skewed visibility and influence leave big brands facing credibility, reputation challenges online
Not all of the more than 25,000 mobile applications (apps) currently
available for the iPhone and other smart phone devices were
intentionally designed to kill the PC; however, virtually all of them
are training us for that eventuality. Point of consumption content
opportunities and risks are booming and organizations that are not
positioning themselves now for the related shifts will find themselves
at significant disadvantages.
Posted by Jay Byrne.
What's really endangered about newspaper publishing?
This past week we were talking about Skittles and an innovative
campaign launched by the marketers at Mars, Incorporated, next week it
will be something else. That’s the nature of our fleeting attention
span and how the Web has helped whittle it into many minute buckets
filled with fleeting bits and pieces of information – yes, even
fruit-flavored rainbow colored ones.
Posted by By Katherine Didriksen-Brezac.
Much has been said about the love-hate relationship between bloggers and mainstream media in years—but there’s evidence emerging of late that suggests the relationship may becoming more symbiotic than antagonistic.