v-Fluence Blog

As Food Inc's Aggressive Campaign Reflects,Organic and Animal Advocates Often Dominate Food Debate

Skewed visibility and influence leave big brands facing credibility, reputation challenges online

Growth in Mobile “Apps” Forebodes PC’s Demise

Not all of the more than 25,000 mobile applications (apps) currently available for the iPhone and other smart phone devices were intentionally designed to kill the PC; however, virtually all of them are training us for that eventuality. Point of consumption content opportunities and risks are booming and organizations that are not positioning themselves now for the related shifts will find themselves at significant disadvantages.

The Death of Print

What's really endangered about newspaper publishing?

Skittles in Social Media: Key Lessons from a Bold, Ballyhooed Campaign

This past week we were talking about Skittles and an innovative campaign launched by the marketers at Mars, Incorporated, next week it will be something else. That’s the nature of our fleeting attention span and how the Web has helped whittle it into many minute buckets filled with fleeting bits and pieces of information – yes, even fruit-flavored rainbow colored ones.

Online Monitoring Reveals Shift in Blogs, Mainstream Media Relationship

Much has been said about the love-hate relationship between bloggers and mainstream media in years—but there’s evidence emerging of late that suggests the relationship may becoming more symbiotic than antagonistic.