Presentations

Food & Agriculture Marketing Mania (PDF - 1.6MB) 

SEO: Pitfalls and Best Practices (PDF - 1MB) 

Employee Blogging (PDF-2.09MB)

Blogs and Beyond (PDF - 2.24MB)

Who am I and how do I fit in? (PDF-913KB) - Ways to define yourself online; and how to measure your online impact against key stakeholders.

Money, Marketing, and the Internet (PDF-315KB) - Factors influencing public acceptance of biotechnology.

Understanding Web Statistics (PPT-2.8MB) - How to interpret Web traffic data and related tips for improving your site.

Time to Take Inventory (PPT-4.7MB) - The importance of consistency in Web site development.

Web-Savvy PR (PPT-572KB) - What every public relations practicioner should know about the opportunities and dangers of the Internet.

Conducting an Online Audit (PPT-458KB) - Definining the Internet's impact on your industry and understanding the key online influencers.