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  • v-Fluence Recommended Reading List

    Internet

    Bakardjieva M. (2005), Internet Society: The Internet in Everday Life, Thousand Oaks, London.

    Castells, M (2001), The Internet Galaxy: Reflections on the Internet, Business and Society, Oxford University Press, Oxford.

    Hewitt, H (2005), Understanding the Information Reformation That's Changing Your World, Nelson Books.

    Nielsen, J (2000), Web Usability, Macmillan Publishing Group, Milan.

    Silverstone, R & Mansell, R (eds.) (1996), Communication by Design: The Politics of Information and Communication Technoogies, Oxford University Press, Oxford.

    Sociology

    Austin, J (2000), The Collaboration Challenge, Jossey-Bass.

    Gladwell, M (2000), The Tipping Point: How Little Things can Make a Big Difference, Little.

    Interactive Public Relations

    Holtz, S (2002), Public Relations on the Net, American Management Association.

    Reputation/Issues Management

    Alsop, R (2004), The 18 Immutable Laws of Corporate Reputation, Free Press.

    Driessen, P (2003), Eco-Imperialism: Green Power, Black Death, Meriill Press.

    Manheim, J (2004), Out-of-Power Elites: The Progressive-Left Attack on the Corporation, Lawrence Erlbaum Associates.

    Manheim, J (2000), The Death of a Thousand Cuts: Corporate Campaigns and the Attack on the Corporation, Lawrence Erlbaum Associates.

    McCaughey, M & Ayers, M (2003), Cyberactivism: Online Activism in Theory and Practice, Routledge.

    Nichols, N (2001) Rules for Corporate Warriors, Free Enterprise Press.

     


     

    Internet Developments
    12-19-07- Web 2.0 Year in Review
    03-29-07- Mobile Internet Adoption Slow to Grow (copy 1)
    02-26-07- PR Tactics and The Strategist Online




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