06-13-05
Category: Portals and Search Engines
Key Points:
- "Professionals are shifting away from their Internet research methods of just four years ago to more efficiently gather information and to get on with their jobs."
- "Sixty-seven percent of professionals now go to the open Web for information, versus 79 percent in 2001."
- Instead of spending eight hours a week gathering information online, professionals now spend up to 11 hours a week gathering information.
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Excerpt - for complete text please visit Center for Media Research
Anthea Stratigos, CEO of Outsell, reporting on the survey results, "2001 vs. 2005: Research Study Reveals Dramatic Changes Among Information Consumers," concludes that professionals are shifting away from their Internet research methods of just four years ago to more efficiently gather information and get on with their jobs. They are now looking more to their peers and colleagues, "alerting" services, and other conveniences.
According to the new survey, 67 percent of professionals now go to the open Web for information, versus 79 percent in 2001. Fifteen percent rely on their corporate intranets (up from 5 percent), and nine percent consult their colleagues (up from 5 percent). In addition when seeking information fewer now prefer to get it themselves (51% down from 68%) preferring to rely on regularly scheduled updates, members of their team, or their library.
Today's professionals spend 53 percent of their time seeking out information. Four years ago, knowledge workers were able to spend 58 percent of their time analyzing and applying what they had found. Collectively, the time spent gathering and looking for information translates to an estimated. 5.4 billion lost hours per year for US corporations.
Comparing the new research with results from 2001 shows a number of trends, says the report:
Today's users are backing off from self-service models and relying more on information intermediaries
Users of all kinds are increasingly interested in competitive information
The time users spend gathering information has increased from 8 to 11 hours per average workweek, and that "gathering time" has also increased in relation to the time spent analyzing and applying it.
Another change in this period is a strong consolidation of search engine preferences around Google, compared to the six search engines that reached reasonable numbers in 2001
Discretionary spending for content is down among end users, a trend that puts fee-based commercial vendors at risk compared to ad-based ones.
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