Readers increasingly consume news online
08-02-06
Category: Internet Culture
Key Points:
- Ten years ago, only two percent of users accessed news online. Today, the percentage of Americans who get their news from the Web has increased to thirty-one according to research from the Pew Research Center for the People & the Press.
- The five most frequently accessed news sites are MSNBC, Yahoo!, CNN, Google, and AOL.
- Instead of detracting from newspaper readership, the Internet has actually helped national newspapers grow their audiences.
***
Excerpt - For full article please visit Mediapost.com.
Ten years ago, only the most tech-savvy 2 percent of consumers went online for news. Today, 31 percent of Americans visit the Web for news at least three days a week.
That's according to the latest biennial report by The Pew Research Center For The People & The Press.
But, while readers increasingly consume news online, the Web isn't yet about to replace print publications, according to the report, which was based on telephone interviews with 3,204 U.S. adults in April and May.
"The Web serves mostly as a supplement to other sources rather than a primary source of news," states the report. In fact, the most used news Web sites are the ones that post and update stories throughout the day; the five news sites used most often are MSNBC, Yahoo, CNN, Google and AOL, according to the report.
The report also found that the Web has helped national newspapers grow their audience. Eighteen percent of U.S. adults who told researchers they read an online newspaper the day before they were questioned said they read the New York Times online. Nine percent of the group citing newspaper use read the Washington Post online, while 7 percent read USA Today online.
Full Article
<- Back to: Single View
|