New research on consumption of technology and entertainment by 12-to-24-year-olds 08-17-06 Category: Mobile Technology, Internet Culture Key Points: A large majority of 12-to-24-year-olds are bored with their  entertainment choices some or most of the time, and a minority think that they don’t have enough options. While computers are ranked even above cell phones when offered a “desert island” choice of one item, the revolution in entertainment, media and technology has not yet taken hold. Despite technological advances that are changing the way entertainment is distributed and consumed, word of mouth continues to be one of the most important factors influencing the choices that young people make. With an array of new media devices, today’s teens and young adults show decreasing interest in following Hollywood traditions regarding traditional consumption of film and videos. *** Excerpt - For full article, please visit the Chicago Tribune Web site. With their vast arsenals of electronic gear, they are the most entertained generation ever. Yet the YouTubing, MySpacing, multitasking teens and young adults widely seen as Hollywood's most wanted audience are feeling -- can it be? -- a bit bored with it all. A new Los Angeles Times/Bloomberg poll finds that a large majority of the 12-to-24-year-olds surveyed are bored with their entertainment choices some or most of the time, and a substantial minority think that even in a kajillion-channel universe, they don't have nearly enough options. "I feel bored like all the time, 'cause there is like nothing to do," said Shannon Carlson, 13, of Warren, Ohio, a respondent who has an array of gadgets, equipment and entertainment options at her disposal but can't ward off ennui. They do seem to be passionate about their electronic devices, though, especially their computers, which ranked even above cell phones when respondents were offered a "desert island" choice of one item. Still, the poll suggests that the revolution in entertainment, media and technology that many in Hollywood are already developing strategies for has not yet taken hold. Full Article <- Back to: Single View