01-22-07
Category: Web 2.0, Online Communities, RSS and Web Syndication
In a move that gives one more stamp of credibility to social media, PR Newswire recently signed an agreement with blog search engine Technorati, which will provide real-time social media link tracking across all of its press releases and allow anyone who wants to see more context follow the developing conversation online.
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Social Media Get the Nod From PR NewWire
January 20th, 2007
As the buzz around social media gains ground, the newswires have been ramping up to stay relevant in this new media landscape. This week PR Newswire signed an agreement with blog search engine Technorati that provides real-time social media link tracking for all of their press releases.
This will enable PR Newswire users to track the real-time online conversations around the big picture, so to speak, said Dave Sifry of Technorati. It allows anyone who wants to see more context around a press release to follow the conversation that is developing online.
Is this a big deal for PR practitioners? Yes and no, says Todd Defren of Shift Communications - the creator of the Social Media Press Release template. Not so big because savvy PR folk are already tracking their releases into the social media arena using T’rati and other tools. Big because it gives one more stamp of credibility to social media from a well-established newswire.
