Online Environment Optimization

Is it a beautiful day in your neighborhood?

While a visually appealing and distinctive Web site is important, today it's not enough to affect the way the Internet-using public - and that's most of us - perceives brands, corporate reputations, industry interests and related issues. To use an analogy, a single, expensive, well designed and strongly built home placed in a bad neighborhood is still going to lose value until the neighbors work together to clean up the street and improve everyone's property. To significantly alter your online context you have to optimize not just your own Web site, but the entire online environment, or e-neighborhood, relevant to your company, industry, products and issues.

SEO versus OEO

There's a lot of time and money being spent on Web site development, search engine optimization (SEO), keyword purchases and the like. While all of these work well up to a point, they're often not enough to ensure that when news breaks or a product launches Web users will find the information you want them to see and view that information in a favorable, validated and balanced context.

Enter online environment optimization ™ (OEO), an innovative, holistic strategy for balancing your online environment. OEO tactics include working within a set of identified stakeholders on non-competitive search engine optimization, coordinated pay-per-click campaigns, issues-oriented network-building linking campaigns, and content-development and sharing campaigns. All of these can complement offline public relations and, when used strategically, yield dramatic results.

If you would like to learn more about v-Fluence Online Environment Optimization Services, contact a representative by filling out our online form or via e-mail.