v-Fluence Internet Monitoring: Competitive Advantage
The majority of Internet monitoring and e-clipping services rely on public search engines to gather data on the Web, and then deliver a bundle of clips with no additional analysis. This creates three main deficiencies: lack of timeliness, incomplete coverage and insufficient relevance.
Timeliness: Content on the Web is constantly changing. In order to keep up with these changes, search engines must send out "crawlers" to look for new and changed content. "Crawling" the Web is no small feat when you consider how vast it is. It takes crawlers days and sometimes even weeks before they detect a change on a Web site. This is fine for your typical recreational Internet user, but not if you need to be aware of changes as they happen.
v-Fluence Internet Monitoring Solution: Instead of waiting for search engine crawlers to scan the entire Web, v-Fluence Internet Monitoring Services go straight to the source of the content. We perform in-depth formative research in order to evaluate and analyze the key stakeholders influencing your brand or issue, the language they use, and the channels where they are active. This allows us to focus our efforts in the appropriate spaces and provide you with updates as they happen.
Coverage: The area of the Web that is indexed by public search engines is sometimes referred to as the Surface Web. Beyond the Surface Web, there is a vast amount of information that is beyond the reach of search engine crawlers. This space is known as the "Deep" Web and it contains many vital resources that are overlooked by conventional Internet monitoring services.
v-Fluence Internet Monitoring Solution: v-Fluence has developed a proprietary method for mining content on the Deep Web that sends out "bots" to check for new information in Deep Web resources every day. This ensures our monitoring coverage is comprehensive and that our clients will be aware of any relevant information that is buried in the Deep Web.
Relevance: Other Internet monitoring services use automated searches to produce mountains of raw data. Every day, this information is delivered to your e-mail inbox with little or no real insight into what is important and how to deal with it.
v-Fluence Internet Monitoring Solution: Instead of giving you a bundle of raw and often meaningless data, our experienced team of e-surveyors analyzes and prioritizes the information, doing additional research when necessary, to provide you with only the most relevant and timely updates. Your monitoring team is led by a v-Fluence senior client lead -- with at least 20 years of experience in communication -- who reviews the information and provides in-depth analysis and recommendations for strategic response.
If you would like to learn more about v-Fluence Internet Monitoring Services, contact a representative by filling out our online form or via e-mail.
More Information:
|
