The v-Fluence Benchmark i-Map™
Are Internet discussions posing risks for your organization or brand? What do people find when they search for your brand, product or related issues online?
The v-Fluence benchmark i-Map provides a comprehensive presentation of the current online environment for key issues. Key stakeholders are identified and represented on a map that illustrates their influence on the online environment, how they link to each other, and how the client stands within that environment.
The mapping process also supplies a range of additional information, all in a database that provides a user-friendly way of accessing information on a wide range of data points including:
- Major messages occurring online relating to the client;
- The main spokespeople distributing those messages;
- Online linkages among stakeholder Web sites;
- Available dialogue resources for each Web site (e.g., listservs, blogs, chat rooms, e-newsletters), with URLs for those resources;
- Existing online tools (surveys; executable applications; browser applications, avatars, and other interactive applications);
- Popularity of online destinations as determined by traffic;
- Search-engine rankings; and,
- Contact and ownership information for each Web site.
If you would like to learn more about v-Fluence Mapping Services, contact a representative by filling out our online form or via e-mail.
Internet Research and Analysis Services:
|
