Media Relations
The new information-age environment demands a strong working knowledge of both traditional and interactive media relations. This requires a thorough understanding of the changing scope of journalists' needs, the issues at hand and evolving news. Traditional media relations programs focus on the three P's -- pitches, press releases and pleading.
We focus on the three R's - research, relationships and respect. We base every story pitch or response on this foundation, insuring a higher level of success, both for our clients and for the journalists who are key to our clients' success.
We combine our extensive experience, relationships and ongoing research capabilities with strategic counsel to identify relevant opportunities and risks for the most cost-effective impact. Our unique communications training programs offer clients the opportunity to comfortably maximize their media-related interviews and opportunities. We know what matters because we've been there:
- v-Fluence knows what reporters want. Our staff includes seasoned former journalists and high-level, respected spokespeople who have been in the lead with breaking front-page news and identifying the elements that hold people's interest in ongoing stories.
- Our media relations success is demonstrated by award-winning news campaigns that have netted effective and planned coverage for our clients in the major print, broadcast and on-line media, both in the U.S. and abroad.
- Some of our most valued praise has come from our peers, as v-Fluence staff is frequently sought out by PR industry publications to comment on media relations best practices in the traditional and on-line news media.
- v-Fluence's partner network provides us with cost-effective in-house video production, web development, radio actuality production, news distribution, translation and related media services.
PR Consultation Services:
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