v-Fluence News
04/24/2008
v-Fluence in the News: Search for Brands, Land on Blogs
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Pharmaceutical Executive magazine addresses v-Fluence research findings in an article that highlights the rising visibility of blogs and discussion forums in Web 1.0 search results. The piece notes why this finding is critical marketing intelligence for pharma brands: Discussions about brands in Web 2.0 spaces are often negative and the reputation and sales risks they pose, given increased visibility in search results and dynamics of Web 2.0, warrant greater attention and engagement in brands’ online marketing and messaging efforts.
Go here to read the full article.
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