Press Releases

v-Fluence News

10/22/2010

Mobile health boom continues, pharmaceutical and medical industry sector participation lags

Posted by Jay Byrne.

A recent study by the Pew Internet Project reveals that 17 percent of cell phone owners use their phones to look up health or medical information and nearly 10 percent have added software applications ("apps") to help them track or manage their health.

02/25/2009

Agriculture Industry Critics Driving the Debate Online

v-Fluence data show spikes in negative content on critical Agriculture topics like high fructose corn syrup, animal welfare and ethanol. Companies whose success is tied to agriculture should consider getting proactive and going online to make their voices heard.

11/06/2008

Health Consumers Look to Pharma Companies for Prescription Cost Assistance

As more patients seek ways to address the rising cost of medications, some are turning to the programs pharmaceutical companies offer to help pay for their prescriptions, a new study from v-Fluence Interactive shows.

10/14/2008

Study shows interest in Sarah Palin leads the candidate pack in searches online

v-Fluence Interactive study provides information regarding online search interest as the presidential campaign enters its final weeks.

04/08/2008

Study Shows Web 2.0 Influence for Pharma Brands On the Rise; Effective Brand Engagement Lacking

Posted by Lance Helgeson.

While health marketing buzz is agog about blogs, social networking and various consumer-generated media activities, there has been little research that defines the extent to which these Web 2.0 spaces truly have an impact on the brands that target them for their marketing efforts.