v-Fluence News
04/08/2008
Study Shows Web 2.0 Influence for Pharma Brands On the Rise; Effective Brand Engagement Lacking
Posted by Lance Helgeson.
While
health marketing buzz is agog about blogs, social networking and
various consumer-generated media activities, there has been little
research that defines the extent to which these Web 2.0 spaces truly
have an impact on the brands that target them for their marketing
efforts. Showing results 1 to 1 of 1 total
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