News http://www.v-fluence.com Does your online monitoring cover new mobile app spaces?  If so, you’re seeing what we are:  i-Tunes’ Health & Fitness or Medical categories now contain more than 6,000 apps for iPhones.  As of January 2010, there were more than 1,700 medical applications; all together, they’ve been downloaded by more than 1 million users. http://www.v-fluence.com/blog/459/healthcare-apps-exploding-in-mobile-are-you-ready v-Fluence Interactive is seeking a full time Associate with a Bachelor's degree and at least one year of related work (or internship) experience to join our Online Market Analysis team and conduct the research required to show our clients what's being said online and how they should respond.  http://www.v-fluence.com/news/press-releases/458/associate-position-opportunity We're closer than you think! http://www.v-fluence.com/blog/457/turning-mobile-consumers-into-food-safety-inspectors-clinical-diagnosticians-and-more The St. Louis Post-Dispatch currently features an interview with Jay Byrne in its Business section. It discusses v-Fluence's history, methodology and future. http://www.v-fluence.com/news/456/jay-byrne-and-v-fluence-highlighted-by-st-louis-post-dispatch Skewed visibility and influence leave big brands facing credibility, reputation challenges online http://www.v-fluence.com/blog/455/as-food-incs-aggressive-campaign-reflectsorganic-and-animal-advocates-often-dominate-food-debate Not all of the more than 25,000 mobile applications (apps) currently available for the iPhone and other smart phone devices were intentionally designed to kill the PC; however, virtually all of them are training us for that eventuality. Point of consumption content opportunities and risks are booming and organizations that are not positioning themselves now for the related shifts will find themselves at significant disadvantages. http://www.v-fluence.com/blog/454/growth-in-mobile-apps-forebodes-pcs-demise What's really endangered about newspaper publishing? http://www.v-fluence.com/blog/453/the-death-of-print This past week we were talking about Skittles and an innovative campaign launched by the marketers at Mars, Incorporated, next week it will be something else. That’s the nature of our fleeting attention span and how the Web has helped whittle it into many minute buckets filled with fleeting bits and pieces of information – yes, even fruit-flavored rainbow colored ones. http://www.v-fluence.com/blog/452/skittles-in-social-media-key-lessons-from-a-bold-ballyhooed-campaign v-Fluence data show spikes in negative content on critical Agriculture topics like high fructose corn syrup, animal welfare and ethanol. Companies whose success is tied to agriculture should consider getting proactive and going online to make their voices heard. http://www.v-fluence.com/news/press-releases/451/agriculture-industry-critics-driving-the-debate-online As more patients seek ways to address the rising cost of medications, some are turning to the programs pharmaceutical companies offer to help pay for their prescriptions, a new study from v-Fluence Interactive shows. http://www.v-fluence.com/news/press-releases/448/health-consumers-look-to-pharma-companies-for-prescription-cost-assistance