Services
Ongoing Metrics
Given the ever-changing nature of Web 1.0 and Web 2.0 spaces, it’s essential for any brand or organization to know how their online marketing and communications efforts are faring: Are more people seeing and talking about your message? Is the tone and tenor of any discussion favorable, negative or neutral toward you? Are new online spaces emerging where your messaging may be more impactful and salient?
v-Fluence’s Ongoing Metrics provides credible, measurable answers to these questions for our clients every month and does so in the comparative context of you and your competitors. Our metrics flow from content we track and report through our Daily Snapshot, as well as the measurement of online engagement and outreach provided through v-Fluence’s Online Environment Optimization services.
In short, our Ongoing Metrics provide you a one-stop overview that reveals the effectiveness of your online marketing and communications and offers the best practice recommendations to help you leverage your online successes and address areas where additional attention is needed to more positively shape your online environment.
Specific elements of our Ongoing Metrics service include:
Brand Recognition: We measure the visibility of your brand compared to competitors and key stakeholders and identify the Web 1.0 and Web 2.0 channels where the online footholds where you are strongest and those where you need to focus greater attention. Our analysis includes an overview of changes in search interest and volume.
Online Share of Voice: We track the volume and favorability of client-relevant content and its amplification across Web 1.0 and Web 2.0 spaces. This metric provides key ROI to prove the effectiveness of online engagement and outreach, measured in part by comparisons of your own site statistics and related traffic.
Online Advertising Effectiveness: We provide an ongoing review of client-focused PPC and banner click-through rates, key search terms and search interest to ensure clients can calibrate their online advertising efforts to provide the greatest ROI. Our analysis also identifies competitors and stakeholders who use similar terms and positioning to enable clients to make proactive, competition-minded adjustments to their own online spends.
These are just some of the Ongoing Metrics v-Fluence provides to clients each month. For more information, contact us today.
Related Information
Overview of Our Ongoing Metrics
Find out how v-Fluence’s Ongoing Metrics help you monitor and manage your online presence more effectively.
