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New Media Bytes and Briefs

12.13.07 - Web 2.0 Year in Review

Even though the business models to support online applications are still fuzzy, tech start-ups and established software vendors plowed ahead in 2007, creating an explosion of online digital media and social-networking sites and features.

While the big story in 2006 was Google's acquisitions, rival Yahoo this year netted, for about $350 million, one of the prized Web 2.0 companies--Zimbra, which makes an Ajax-heavy Web e-mail and calendar application.

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v-Fluence provides organizations and their brands online analytics, intelligence and counsel to both manage opportunities and risks in Web 1.0 and Web 2.0 spaces and “speak” more effectively to their key consumer audiences.

v-Fluence News

04.24.08 - v-Fluence in the News: Search for Brands, Land on Blogs

As more consumers search for health information and share their treatment experiences on blogs and discussion forums, these sites are ranking higher in keyword searches for branded drugs.

"Our findings show that blogs and discussion forums are becoming more visible," said Lance Helgeson, vice president of interactive PR firm v-Fluence. "They're showing up in search results for pharma brands when consumers look for the brands themselves, as well as for treatments and side effects that relate to a given therapeutic area."

 

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    05.07.08 - Will Internet Addiction Become a Real Mental Illness???

    I was tooling around the Internet last night and came across an interesting post from Christopher Null (aka “the working guy) of the Yahoo! Tech Blog—Internet addictions: A real medical menace?

    After reading this post, I realized a whole lot of hurt could be coming my way about 2012.

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