Connecting You with Your Online Environment
Today, online advertising, marketing and communications success comes only to those organizations and brands that adopt a holistic, consumer-centric view of Web 1.0 and consumer-generated media (Web 2.0) spaces. Why are they looking for you online? Where do their interests take them? How well is your brand and message positioned when they get there?
v-Fluence uses our proprietary online data-mining and analytics to answer these questions and define and positively shape your online environment—that is, the collective of Web 1.0 and Web 2.0 spaces that are most critical for connecting your organization and brand with the online consumers you want to reach.
Discover why top-name organizations rely on v-Fluence for analytics-rich, online strategy and execution support that delivers measurable results.
Inaugural Intern Calls v-Fluence Summer Intern Program A Perfect Fit
v-Fluence Interactive offers students and/or recent graduates the opportunity to take part in its internship program and contribute to the company’s Internet public relations and marketing activities and learn valuable research, online analytics and marketing skills. R summer, v-Fluence had the pleasure of having Jake Goldstein fill the role of Summer Intern. Read about Goldstein’s experiences at v-Fluence!
Apple’s mobile advertising service has a few bruises, according to launch partners
A modern version of the old adage that “there’s no such thing as a free lunch” might be “there’s no such thing as a free app.” While approximately 28 percent of the iTunes App Store’s 225,000+ apps are billed as free, many feature prominent advertisements supplied by Google’s AdMob mobile service.Challenges of facing up to FDA social media scrutiny
The U.S. Food and Drug Administration (FDA) recently cautioned Novartis Pharmaceuticals for its use of a Facebook widget (and associated meta data), which was intended to educate consumers about its leukemia drug Tasigna. Similar to recent actions taken by the FDA, this warning letter has been widely reported on a range of news sites and blogs and has lit up robust discussion in social media and topic-specific channels. For instance, Pharma Marketing blogger John Mack notes that the Novartis citation, “clearly warns pharma advertisers that the FDA is looking at metadata content when that content is controlled by the marketer and becomes visible to consumers as in Facebook Share widgets.”
