Practice Areas

v-Fluence serves organizations and brands in health, wellness and quality of life spaces where consumers are more than interested—they are passionate and often vocal about the brands and issues that surround them. We help our clients engage and connect with these consumers online.

Here is an overview of our practice areas and the work we do within them:

Agriculture

We work directly with both the producers and marketers of agriculture products and services. Our work has involved evaluating the online environments for key brands, helping them manage reputation challenges and enhancing their online communications and marketing messages to reach and engage key consumers, thought leaders and stakeholders.

Energy/Natural Resources

We work with producers and marketers of traditional energy sources, such as coal and oil, as well as those who produce alternative forms of energy. Our work helps clients more effectively participate in the online dialogue that surrounds both traditional and emerging energy sources and positively influence key consumers, thought leaders and stakeholders.

Financial

This is an emerging practice area in which we work with companies that provide financial products and processing services to consumers and government agencies. Our work helps clients assess and improve their online positioning and better engage their target online consumers through more effective online communication and marketing strategy and execution.

Food/Nutrition

In this practice area, v-Fluence works with the producers, processors and marketers of consumer food and nutrition products and their representatives. Our work helps our clients more effectively assess and position their marketing and communications messages online to reach and engage consumers, thought leaders and stakeholders in the online spaces that matter to them.

Health

Our healthcare practice touches issues, treatments and conditions that rank highly as key health concerns—e.g., breast cancer, mental health and cholesterol. We help top producers and providers of treatments to more effectively engage Web 1.0 and Web 2.0 spaces to reach their target audiences and improve the visibility and influence of their own brand- and corporate-level marketing and communications messages.

Other/Diversified

This practice area includes well-known trade association and consumer products companies, as well as licensing of our proprietary tools and software services in key market segments v-Fluence does not directly serve. Our work helps these clients define and execute their online marketing and communications strategies to better serve their constituents and the online public.

To find out how v-Fluence’s expertise can help your organization or brand, contact us today.