Monitor Your Online Presence and Voice

In today’s inter-linked world online, you need more than an aggregator service to tell you whether things are good, bad or ugly in the Web 1.0 and Web 2.0 spaces that matter most for your organization and brand.

Enter v-Fluence’s Online Market Analysis—a monitoring service that functions as your “radar” to divine and discern relevant online content, recommend next steps to address opportunities and risks and provide ongoing measures that reveal successes and shortcomings in your online marketing and communications efforts.

Our Online Market Analysis offers three distinct features that set it apart from the e-clipping services and similar products offered by competitors:

1. A holistic, search language- and analytics-based approach. Our proprietary technology and tools mine all Web 1.0 and Web 2.0 spaces, using validated search language to find content. Our trained analysts step in next, evaluating what’s most meaningful and relevant to share with clients.
2. “What do do?” recommendations. Our team members offer recommendations to address online opportunities and risks, drawing v-Fluence analytics and best practice approaches to ensure any next steps enhance your online presence and voice.
3. Comparative metrics — beyond tallies of relevant mentions. We measure and report online share of voice, favorability, advertising effectiveness, brand presence and other critical metrics. These metrics tell you where you stand in relation to key competitors and stakeholders and validate your ongoing online marketing and communications campaigns.

v-Fluence’s Online Market Analysis service provides the backbone for your online marketing and communications efforts.