Map and Measure Online Opportunities, Risks

v–Fluence uses a systematic, science-like approach to determining the online environment for client organizations and brands. That is, we assess, measure and map the Web 1.0 and Web 2.0 spaces that are most critical for client organizations and brands to connect with their audiences online.

We deliver our research in reports that fit client needs—whether it’s narrow probe on a specific issue or a more comprehensive review to feed broad strategic goals and ensure ongoing marketing and communications efforts meet their goals.

Our research reports:

• Define how consumers look for your organization, brand and related issues and what they find across Web 1.0 and Web 2.0;
• Assess the visibility, favorability and quality of your online share of voice in these spaces compared to competitors, stakeholders, detractors, promoters and other online voices;
• Identify your most pressing online opportunities and risks, and prioritize those you should address first;
• Identify and evaluate peer, competitor and other key influencer standards for your brand, product and related environments;
• Provide an analytics-based strategy and tactical plan to address online opportunities and risks using state-of-the-art search optimization and marketing efforts;
• Measure the ongoing effectiveness of your online communications and marketing efforts.

Want to know more? See our related resources or contact us.